Blog: September 2008

Announcing Keyword-optimized URLs

eBlox is currently in the testing phase of an important upgrade for our storeBlox e-commerce platform customers: Keyword-optimized URLs. What the heck is that? Well, a keyword optimized URL is structured in such a way that the product keywords are actually part of the URL itself. Here’s a comparison:

Standard URL:
http://storeblox2.eblox.com/product.jsp?id=6329

Optimized URL:
http://storeblox2.eblox.com/pl/Ace-Sport-Shoe-Bag/6329

As you can see, the latter URL contains keywords, which benefits the page in search engine relevance. Best of all, these URLs are generated automatically based on product names, so there’s no effort required to implement them.

eBlox continues to develop and deploy best-practice technologies for SEO and e-commerce, and we’ll be rolling this upgrade out free of charge to all customers over the coming month.

Blogging your way to keyword bliss

This post is excerpted from an upcoming issue of Identity Marketing magazine

Once you’ve filled your site with appropriate keywords, there’s still one other place you can build relevant content that will help your site’s search performance: a blog. Blogs (short for web logs) are simple, personal publishing platforms that allow you to post daily updates or information about your business. They’re easy to set up; just go to blogger.com, typepad.com or a host of other providers and you can set up your own company blog for free.

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To Flash or Not to Flash

This post is excerpted from an upcoming issue of Identity Marketing magazine

In a keyword-centric universe, interactive or animated content like Flash can be problematic. We generally don’t recommend that companies who are selling online and competing for keywords build their sites in Flash. Although Adobe recently announced full support for keywords in Flash, it’s unclear how much re-authoring of content is required to make this happen.

That doesn’t mean you shouldn’t use Flash at all. Flash is very effective in an embedded format, when it is simply another element on a page. Many of our customers use Flash banners on their homepages or other areas of their sites to highlight products or specials, or to show a product in a more attractive, animated presentation. Embedding other multimedia content, such as product videos or interactive features, can also be a very effective way to keep audiences engaged. If the content is strong, you shouldn’t worry about the impact on your keywords. Just make sure the rest of the page and the site is built with keyword content in mind.

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