As many of you know, Adobe’s Flash technology is on its way out, at least for the kind of animations and banners that most companies feature on their homepages. Flash animations do not work with Apple’s mobile devices, which now constitute a large chunk of the web browsing public. In general, Flash animations do not work well with any “touch” device because of technical limitations. In order to keep our clients at the forefront of web and mobile technology, eBlox is pleased to offer two new services:
- Flash conversion: If you have any Flash-based content on your home page, eBlox will rebuild it in HTML5, which works in all modern browsers and touch devices. HTML5 is the standard that most web sites and devices are moving toward, so conversion of your animations, including their interactive features and buttons, is a wise move for forward-thinking company store managers.
- HTML5 Animation: eBlox will create original HTML5 animations and presentations for your homepage or other site areas (we’ve got a couple of good examples in this project and this one). HTML5 banners work on almost all mobile and touch devices, such as iPads and other tablets, and have the same type of animation, interactivity and “gee-whiz” factor as Flash animations. If you’d like a quote on HTML5 animations or banners for your company store (or any site you manage), please contact us for a quote.
When Apple released its new iPad tablet computer, very few (very few normal people, at least; all of us geeks were keen to it) may have noticed the omission of a web technology that’s pretty commonplace these days: Adobe’s Flash. Flash is a web browser plugin that is installed nearly everywhere; if you’ve viewed a video on Youtube, then you’ve used Flash. Many of you probably have websites that use Flash for introductory animations or to showcase product videos and demonstrations. It’s the most popular technology on the web for presenting video and interactive content.
That may soon be changing. Apple thus far has steadfastly refused to implement Flash technology on the popular iPhone, and the same goes for the new iPad: no Flash – not now, and probably not ever. Apple touts performance problems with Adobe’s Flash plugin as the main reason for this stance, but there are likely larger strategic motivations behind it – Adobe’s platform is “closed”, which means that Adobe controls how it works and what people can do with it. Technically, Apple’s iPhone/iPad operating system is closed as well, so there is more than a whiff of irony here. But Apple does have a lot of support in pushing for a world wide web that is based entirely on open standards.
This post is excerpted from an upcoming issue of Identity Marketing magazine
In a keyword-centric universe, interactive or animated content like Flash can be problematic. We generally don’t recommend that companies who are selling online and competing for keywords build their sites in Flash. Although Adobe recently announced full support for keywords in Flash, it’s unclear how much re-authoring of content is required to make this happen.
That doesn’t mean you shouldn’t use Flash at all. Flash is very effective in an embedded format, when it is simply another element on a page. Many of our customers use Flash banners on their homepages or other areas of their sites to highlight products or specials, or to show a product in a more attractive, animated presentation. Embedding other multimedia content, such as product videos or interactive features, can also be a very effective way to keep audiences engaged. If the content is strong, you shouldn’t worry about the impact on your keywords. Just make sure the rest of the page and the site is built with keyword content in mind.