What’s a redemption store? Put simply, it’s a company store where customers, employees or team members pick out one or more things that they’re receiving for free. The most common redemption store – and the one that’s probably been around longer than any other – is the holiday gift store.
Holiday gift stores are a fantastic way for a company to let employees pick an end-of-year gift for themselves. They’re often filled with incentive products – think Bluetooth speakers or high-end backpacks, for example – but they can have traditional logoed promotional products and apparel as well.
It branches out from there. Corporations have plenty of reasons to give gifts to their employees any time of the year – for special events, meeting sales goals or just a general thank you. Note that a redemption store differs from what most people call a points or rewards store; such stores often stay open year round, and users can accrue points (or other “alternative” currencies) and spend them on a wide variety of branded products and gifts.
It’s helpful to think of a redemption store as a more targeted shop, spun up for the specific purpose of redeeming something quickly. Ideally, a redemption store removes a lot of the friction of the normal e-commerce shopping process and gets the user in and out in just a minute or two.
In fact, if there is one unifying characteristic of good redemption stores, it’s speed. Redemption is not an extended shopping process; it’s usually choosing between just a few options and completing the order quickly. Be careful with repurposed “generic” e-commerce shops that still require a user to navigate to a category and complete a traditional checkout process – redemption stores almost never need payment methods, and having to go through a payment page and check a “free” option or enter a code at the end of the process can make for a clunky experience.