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Success Story: Using Loyalty Marketing to Build your Brand

If you haven’t checked out our loyalty marketing email system yet, we’ve got even more reasons for you to get familiar with it. Loyalty marketing emails allow you to schedule followup emails based on a number of events, like a registration or a purchase.

We’ve detailed before how this can be used to automatically remind a customer when it’s time to re-order, or to send a new user a coupon after they’ve registered. But you can also use it to directly build your brand and reputation by soliciting followup reviews.

Avery Manko of the Manko Company did just that, to great success:

“The loyalty marketing feature is brilliant. I have several automations set up but my favorite is an automation for collecting Google reviews. It was super easy to set up: for the subject line I wrote ‘Can I ask a favor’ I then wrote a simple email that asks the customer if they’d be willing to write a review and I included the link to my Google Reviews that takes them to my reviews page. It was that simple.”

—Avery Manko

The result? Dozens of five-star reviews since he started requesting reviews. Now, soliciting reviews may not be right for every situation; you’d never use it for a private-access company store, for example. But for distributor stores and retail-oriented company stores, reviews can make a huge difference not just in exposure, but also in click-thoughs – users are much more likely to click on businesses and web sites that have good ratings.

Check out the Manko Company here, and if you’d like to learn more about our marketing automation tools, we’ve got an instructional video for you as well as an overview here on the blog.

Categories: Articles

Group-based shipping methods

Among a number of small improvements and fixes in our first storeBlox CS release of 2019, we also launched Group-based shipping methods. storeBlox has Group functionality baked deep into the system, and it’s a great feature for variety of situations:

  • Assigning product access to groups: For example, your store can be set up so managers can see everything, while other users see only specific categories or products. This can be helpful if managers have access to free products, literature or other items that other users shouldn’t be able to view. You can even set up groups with their own landing pages and banners, creating Micro Stores.
  • Payment by group: Often, a store may make certain payment methods (like departmental budgets) only available to certain users. Group payment methods let you assign available payment methods to specific groups, and Group Approvers enables you to have an approver review and approve all the orders for a specific group.

There’s a lot more to Groups, so drop us a line if you need help understanding how to set them up and manage them. This month, we added Group-based shipping methods, which is pretty much exactly what it sounds like – you can now control access to any shipping method by group:

storeBlox CS group-based shipping

This extends the capability to control available shipping methods to Groups. For example, if your managers have access to free shipping or local delivery, but other users need to use only FedEx or UPS, you can now assign any shipping method by group!

Other updates

The latest release also brings additions to your Order Export, and a we’ve added the ability to opt out of Loyalty Marketing emails during registration and account editing. This is separate from general opt out of marketing emails.

As always, if you have any questions about setting things up or just need a custom demo or help selling, just give us a shout!

Categories: Articles, Launches

“Hey, Come Back!” – Cart abandonment, product-specific coupons and more in latest release

One of the most common problems with e-commerce stores is cart abandonment – customers abandon (leave unpurchased) their shopping carts all the time, in staggering numbers. They do this for a variety of reasons; sometimes they change their mind, but often they just get distracted or move on without finishing a purchase. You’ve never gotten distracted while shopping online, have you? Look, squirrel!

That’s why we just added Cart Abandonment Emails to our suite of Loyalty Marketing tools in your storeBlox CS company store. You can now trigger an automated email to users that abandon their carts, reminding them to purchase the items in their cart.

Like all storeBlox CS emails, the template is fully customizable and can be personalized with user variables. The reminder includes the products that they have in their cart, along with a link back to the site to complete the purchase:

Abandoned cart e-commerce email

Abandoned cart reminders can be quite effective in company stores, since most abandonment falls into the “I forgot” category (rather than the “I found it cheaper somewhere else” or “I just don’t want it” categories). This feature is available in our latest release and is in your store now. If you need help setting it up or would like a walkthrough, just give us a shout!

Product-specific Coupons

Check this one off your wishlist: storeBlox CS now has product-specific coupons! Ever want to send a coupon code out that a customer could only use for a specific product? You’re not alone; this has been on our customer request list for a while. It’s now available in your store – just designate a coupon as “Product Specific” then apply the coupon to the product you’d like it to apply to:

product specific coupon screenshot

That’s it! Product-specific coupons work like any other coupon; they can be for dollar or percentage values, have expiration dates, usage restrictions and so on. Product-specific coupons are available in your store today. We recommend trying one of these out in your next email blast – they can be a great motivator for users to come back to your store.

Checking Gift Certificate Balances

Gift certificate balance check screenshotOne more oft-requested feature was also added in our latest release: quick checking of gift card balances. This does exactly what it sounds like – your customer enters a gift code and the store shows them the remaining balance. We’d like to make it sound sexier, but unfortunately it won’t shine your shoes or fold your laundry. We hope you enjoy it regardless. It’s available right now.

Categories: General, Launches