Blog: September 2008
This post is excerpted from an upcoming issue of Identity Marketing magazine
So, you’ve done the “uniqueness” exercise and you’ve got your site built with appropriate keywords, but you’re still not getting much search traffic. What’s going wrong? Well, beyond the sheer volume of competition that’s likely fighting for those words, you may be simply using ineffective keywords. Sometimes it’s difficult to predict what real users are actually searching for, and it could be that your words – as meaningful as they may be to your business – are not particularly effective for searches.
Thankfully, Google provides a free tool to help you generate keywords. Available at https://adwords.google.com/select/KeywordToolExternal, Google’s Keyword Tool can take your basic keywords and show you alternatives, along with their potential search traffic. The tool is built primarily for pay-per-click advertisers looking to generate keyword lists for their advertising campaigns, but it’s also an effective way to see what users are searching for. The Keyword Tool is one of a list of many free tools I’ll discuss in the coming months to assist you in your search engine optimization.