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Quality content creation is no longer optional – it’s a requirement for any SEO program, and it must be carried out on an ongoing basis. eBlox copywriters are experts in content creation for regular on-site content, targeted landing pages, and external content platforms like blogs. Content creation and management services include:
Site management: With an SEO/SEM friendly platform like storeBlox Distributor, we optimize your on-site content for better ranking performance.
Data strategies: A core content problem for promotional products and apparel is the commodity status of the product data itself – it’s all largely the same. Our tactics ensure that search engines see your products as unique from all the other ones out there.
Pay per click: Best-practice campaign creation and keyword research deliver superior leads every time. All campaigns start with a broad variety of ad variations and keywords and are rapidly refined to the highest converting combinations.
Pay per click services include:
Optimization and Management: The downfall of most online advertising campaigns is a lack of ongoing optimization and management. Unfortunately, pay-per-click, affiliate marketing and other forms of online advertising are not “set it and forget it”. eBlox provides expert optimization and management on an ongoing basis – we’ll even diagnose and fix your existing campaigns.
It all starts with keywords Common keywords for industry products can be prohibitively expensive for both organic SEO (high cost of content and link generation) and pay-per-click (cost per click is extremely high). We find the keywords that generate quality leads without breaking the bank.
Keyword strategies include:
eBlox uses industry-leading tools for keyword analysis and opportunity generation. We’ll find new opportunities for you and help you perform better in places where you already have focus.
eBlox landing page optimization and A/B testing services not only result in higher conversion rates, but alsoreduce the cost per click (CPC) of your online advertising campaigns. In addition to optimizing existing landing pages for keyword density and other SEO factors, eBlox will assist you in identifying additional landing page opportunities for products and keywords that you may have missed. And when you’re ready to deploy those landing pages, we can split test them to see which variations garner the most conversions.
Examples of A/B testing:
Lead Quality Assurance: A common problem with SEM/SEO-based lead generation is low lead quality – a lot of “tire kickers” who don’t buy. With our optimization services, we ensure the best possible targeting and shopping experience. The result? Lower bounce rates, higher time on site, and more conversions.
Analytics for promotional products and apparel e-commerce can be a tricky task – conversions come in a variety of forms, many of them offline. With proper configuration, analytics can give you incredible insight into your marketing and SEOefforts. Without proper configuration, they’re often a nightmare of meaningless numbers. With a professional Analytics setup, a business owner really can “sit back” and get a high-level view via automated reports.
eBlox Analytics services include:
SEO Tracking: SEO is ongoing, dynamic process that changes as search providers modify their algorithms and competitors enter and exit the market. eBlox provides detailed position tracking for you and your competitors over time, so that you can modify your strategy and tactics as situations develop.
eBlox specializes in a consultative relationship that looks at your online business as a whole. Unlike manySEO/SEM firms, we don’t believe in churning out scattershot links and content and hoping for ranking improvements that don’t actually result in sales. If a rank change doesn’t translate into real dollars, it isn’t generating ROI. Our strategic marketing services include:
Loyalty Marketing: Customer retention is vital in competitive markets with commodity products. We’ll show you how to build effective retention programs using a variety of media and offers. Be aggressive about acquiring customers; be even more aggressive about keeping them.
Good call - a personalized web demo is the quickest way to see the benefits and features of storeBlox CS. Give us a few details and we’ll contact you to confirm.
15 years (that’s right, through the booms and the busts) of e-commerce technology experience.
We answer our phones and read our emails – and we respond fast. Whenever you need help with anything, we’re here.
With free webinars, free ebooks, and free custom demos, eBlox provides a wealth of information to help you prospect, sell and retain customers.