Announcing Keyword-optimized URLs

eBlox is currently in the testing phase of an important upgrade for our storeBlox e-commerce platform customers: Keyword-optimized URLs. What the heck is that? Well, a keyword optimized URL is structured in such a way that the product keywords are actually part of the URL itself. Here’s a comparison:

Standard URL:
http://storeblox2.eblox.com/product.jsp?id=6329

Optimized URL:
http://storeblox2.eblox.com/pl/Ace-Sport-Shoe-Bag/6329

As you can see, the latter URL contains keywords, which benefits the page in search engine relevance. Best of all, these URLs are generated automatically based on product names, so there’s no effort required to implement them.

eBlox continues to develop and deploy best-practice technologies for SEO and e-commerce, and we’ll be rolling this upgrade out free of charge to all customers over the coming month.