Blog: SEO
Searching for Answers: Inbound Links (Part 1)
December 3, 2008This post is excerpted from an upcoming issue of Identity Marketing magazine
If there is anything approaching a “secret sauce” to search engine success, most experts would probably agree that it is the inbound link. An inbound link is simply a link from some other site to your site. On the surface, it would seem simple to acquire these – trade links with friends, get a link on your brother’s blog, get listed in a local directory, etc. And it is superficially simple to build inbound links to your site (and even simpler, though often expensive, to pay someone to build them for you).
Building and acquiring good inbound links – that is, ones that actually benefit your search engine rankings – is an entirely more difficult proposition. There are a number of reasons for this, but first, let’s review what we’re trying to accomplish in the first place.
Announcing Keyword-optimized URLs
September 25, 2008eBlox is currently in the testing phase of an important upgrade for our storeBlox e-commerce platform customers: Keyword-optimized URLs. What the heck is that? Well, a keyword optimized URL is structured in such a way that the product keywords are actually part of the URL itself. Here’s a comparison:
Standard URL:
http://storeblox2.eblox.com/product.jsp?id=6329
Optimized URL:
http://storeblox2.eblox.com/pl/Ace-Sport-Shoe-Bag/6329
As you can see, the latter URL contains keywords, which benefits the page in search engine relevance. Best of all, these URLs are generated automatically based on product names, so there’s no effort required to implement them.
eBlox continues to develop and deploy best-practice technologies for SEO and e-commerce, and we’ll be rolling this upgrade out free of charge to all customers over the coming month.
Categories: General
Tags: e-commerce google SEO storeblox
Blogging your way to keyword bliss
September 15, 2008This post is excerpted from an upcoming issue of Identity Marketing magazine
Once you’ve filled your site with appropriate keywords, there’s still one other place you can build relevant content that will help your site’s search performance: a blog. Blogs (short for web logs) are simple, personal publishing platforms that allow you to post daily updates or information about your business. They’re easy to set up; just go to blogger.com, typepad.com or a host of other providers and you can set up your own company blog for free.
