Blog: e-commerce

storeBlox CS Tip: Import your customers into your email or CRM service

Did you know you can export your users and import them into an email or newsletter service, or even into a CRM (customer relationship management) package? It’s easy!

  1. webBlox: Manage UsersLog into your webBlox dashboard
  2. Select Manage Users
  3. Click Export Results as CSV File

That’s it! You’ll have a file you can open in Excel orimport into services like Constant Contact, Mailchimpor CRM packages like Salesforce, Highrise, Zoho or any others.

Need help with an export or import? Just give us a shout! Want more detail? Here ‘s a great video overview of managing users. Need to reverse the process? Contact us for assistance with User Imports!

Using Email Kung Fu to Build Repeat Business

After abandonment (people leaving in the middle of the shopping or purchasing process), the biggest problem for e-commerce is getting users back to buy again — in other words, generating repeat business.

It’s also a given that an opt-in email address is golden — when a user registers on your site and you can send them promotions, they’re much more likely to buy again.

You can conquer both of these with a little email kung fu, using storeBlox CS email customization to offer incentives for registration.

Email customization screen shot

Customizing emails in storeBlox CS can help build repeat business

How it’s done:
  1. Log in to your storeBlox CS webBlox dashboard
  2. Under Content Administration, select Email Notifications
  3. Edit the User Registration template
  4. Add a one-time discount code, e.g. “Thank you for registering! To receive a discount on your next order, enter this code during checkout!”

You can use this two ways:

  • Offer a benefit for registering – Splash an ad on the homepage using our handy banner manager (tutorial here) that offers a discount for registering, and link it to the registration form. You’ll have an opt-in email address and registered user.
  • Surprise bonus – Added to the order confirmation or registration template, a discount code (tutorial here) for the user’s next order is a fabulous way to get that customer back and ordering again!

Soon, we’ll be adding the capability to send one-time emails only after the first order, for even better customization.

Sneak Preview: Company Store Infographic

We’ve been working on this for a while and we’re excited to release it into the wild. eBlox runs millions of dollars and tens of thousands of orders through the storeBlox CS company store system every year, and we decided to see what kind of interesting (anonymous, of course) information we could get out of all that data.

We’re happy to offer blog readers a sneak preview of the storeBlox CS 2012 Infographic this morning. We’ll be pushing it out to the industry at large via email blast later today, but you can get it right now, right here, absolutely free.

StoreBlox CS 2012 Company Store Infographic

Click on the image for a high-resolution JPG version

You can also get a beautiful PDF suitable for printing, framing, or whatever the heck else you’d like to do with it by heading over to the download page.