eBlox is currently in the testing phase of an important upgrade for our storeBlox e-commerce platform customers: Keyword-optimized URLs. What the heck is that? Well, a keyword optimized URL is structured in such a way that the product keywords are actually part of the URL itself. Here’s a comparison:
As you can see, the latter URL contains keywords, which benefits the page in search engine relevance. Best of all, these URLs are generated automatically based on product names, so there’s no effort required to implement them.
eBlox continues to develop and deploy best-practice technologies for SEO and e-commerce, and we’ll be rolling this upgrade out free of charge to all customers over the coming month.
Sales tax continues to be a potentially thorny issue for e-commerce companies, and now New York state has thrown a wrench into the process by requiring out-of-state e-commerce retailers to collect sales tax for purchases that originated with affiliate programs from sites based in the state. Today, Amazon filed a lawsuit against the state of New York challenging the new requirement. Read the full New York Times article here.
Well have a variety of posts here about industry trends, technology and new sites and projects we’re working on. We also plan on posting tips on using our storeBlox e-commerce platform, which is available for both promotional products and apparel distributors and suppliers.
Right now we’re deep in new projects and launches. We’ve got a lot of exciting stuff to talk about, including recent launches like Watermark Graphics and 2CoolPromos. Check those sites out when you get a chance, and always check back at our main site for news and press releases.