You probably know that you can highlight products and categories using banners on your storeBlox CS company store home page (all easily managed in your dashboard), but there are a few other methods for showcasing specific products throughout your site. Need to promote a brand new product or move a product that isn’t selling? Give these a try!
Any product in your company store can be put on sale using Specials. Specials have a number of cool features that make them easy to set up and run. First, you can group multiple products into a special and then apply certain rules to all those products at once, like start and stop dates and discount percentage.
Second, specials allow you to set pricing at the product level if you don’t want a global discount. So, while you may want to put all your in-stock hats on sales for 10% off, you might also want to set a specific special price for your custom-ordered golf towels, since your customers can order them in larger quantities and you have to use column breaks. Either way, Specials has got your company store covered.
In addition to all the special pricing and messaging on the product page, products on special get highlighted in your search listings and category listings:
Another nifty way to highlight products is to use the New feature. By checking the New box on a product in the dashboard, you highlight the product with a special flag on the site, similar to the Special flag. This is a fantastic way to call out products you’ve recently added to your store.
Of course, don’t forget to use the storeBlox CS Product Activity Report to find out which products are moving and which ones are gathering dust. This report is a great way to target products to put on special and move them out of that warehouse!
Sometimes you need to provide a different company store shopping experience for different groups of users, but you don’t want the headache and expense of setting up a bunch of different stores. Maybe some users need to see products that other users don’t see. Or maybe a department at your client’s company gets to pay with a purchase order, while everyone else has to pay via credit card.
storeBlox CS lets you manage all this with Groups. Splitting your users into groups enables much finer control over what users can view and purchase, and how they can pay for it. Essentially, you can create a “micro company store” for each group.
Using groups instead of multiple stores has numerous advantages over multiple stores (reduced cost being the most obvious one), but don’t sleep on the management benefits – you get to keep all your product management and reporting consolidated into a single place. With no product duplication or store switching, your management overhead is much lower.
For some stores, however, putting users into the groups is the most daunting task. Manually assigning each user to their appropriate group is a time-consuming task for company stores with many users. That’s where Group Landing Pages & URLs come in!
These features let you assign a user to a group automatically. When you send a user to a Group Landing Page, they are automatically assigned to the group you selected when you enabled the page. They don’t even need to know that they’re a part of the group; it’s transparent to them. From that point on, they will only see the products and payment methods that they are allowed to see. Orders they place that require approval will automatically be routed to their group’s approver.
A second option is a Group URL. This is a foolproof way to ensure that a user is assigned to a group even if they don’t register at that time. Once they have visited a group URL, anytime they register afterward, they will be automatically assigned to the group.
Either way, you’ve eliminated the need to set up users and assign them to groups ahead of time. It’s fast, easy and included with every storeBlox CS company store. Ready to learn more? Attend our monthly free Company Stores 101 webinar!
Sometimes your customer may be looking for something specific – not just a polo, but a blue polo. Or a polo that fits within a specific budget. They can now do all that and more with new color and price filtering enhancements to storeBlox CS.
Now your customers can narrow down their choices in any listing by product color and/or specific budget. Hunting around for a Turquoise t-shirt and tired of clicking on every item in apparel to find it? Color filtering shows the colors available for the list of products currently being viewed. Now it’s crazy easyto find the item in the color you want.
Price filtering lets customers set their price ranges to the penny, and they can combine them with color filtering to find that special item that satisfies their Goldilocks needs!
Plus: Shopping Cart Conversion Tracking
If you use Google’s Adwords or other ad networks to drive customers to your company store, you can now track all the details of purchase conversion. This enables true ROI (return on investment) tracking of your advertising efforts, by transmitting the order amount back to the ad network:
The new feature includes a variable that can be inserted in any snippet of conversion tracking code, so this can be used with any ad network or analytics tool that tracks shopping cart conversions. It’s easy to put your ad network’s tracking code into the dashboard, but if you need help, just call us!
Under the Hood Improvements
Web sites aren’t perfect, and occasionally they produce errors. In an effort to make the company store experience more robust, we’ve introduced a new automated, detailed error reporting system into storeBlox CS for 2017 that will allow us to track down those pesky problems and squash them even faster than before.
All these features are in your store, right now! Need help or a tutorial? Give us a shout today!