Blog: e-commerce
Specialization and Cross-Selling
January 18, 2011If you’ve been in business for a few years, you’re probably good at something. Hopefully, it’s something that your customers recognize – perhaps you’re an expert at embroidery, or a specialist at creating innovative promotional packages. Maybe you excel at quick turnaround, or you really know workwear in a particular industry.
What is it you’re good at? It’s an important question, because as the landscape of selling online becomes more and more competitive, the generic message “we sell promotional products” is less useful by the day. Terms like “promotional products” or “logo apparel” are so heavily marketed that competing for search for these terms against the big players in the industry is nearly impossible.
What’s a small or medium-sized business owner to do? As I’ve suggested in numerous other columns, the first place to start is with a geographical focus. In your online advertising and marketing, as well as in the copy on your website itself, you can adopt a regional strategy and make sure you target shoppers searching and buying in your area. As always, keyword research will help you determine popular search terms and search volume in your geographical area.
Categories: Articles
Link Management – New storeBlox 2 Feature
October 26, 2010
Static Page Management
You told us you loved our Static Page Manager in storeBlox 2, which lets you create and maintain your own non-dynamic web pages on your site, but many of you have also requested that the management of external links be included in the same area, since you might want to add off-site links or non-managed page links to your navigation bar.
Wait no more! This fall we’re adding link management to the static page manager, as well as separate management of top, left and bottom navigation. Your navigation may require some changes to support this new feature, so contact us if you’d like it added to your storeBlox 2 e-commerce site.
Categories: Launches
More storeBlox 2 SEO Improvements
October 21, 2010You already know that storeBlox 2 is unrivaled in SEO features for promotional/wearables e-commerce. We’re making it even better this fall. This month we’re rolling out category and subcategory SEO URL auto-generation with manual overrides. You’ll be able to have true hierarchical, keyword-rich URLs for all your product categories, subcategories, catalogs and catalog categories, either automatically (based on existing titles) or via a manual overrirde (in case you want to get more relevant keywords).
What does all this mean? You can have URLs that look like this:
www.mysite.com/pl/apparel/t-shirts/
Or even like this:
www.mysite.com/pl/apparel-wearables/cotton-poly-blend-t-shirts/
We’ll be tweaking the implementation over the next few weeks, so feel free to give us feedback. Contact us if you’d like this implemented on your storeBlox 2 site.
