Blog: General

We’re proud to announce the launch of Mondo Tees, a consumer e-commerce website specializing in movie-related apparel, posters, DVDs and collectibles.

Mondo Tees is operated by the fine folks at Alamo Drafthouse Cinema, another great Austin company.

Mondotees.com showcases two great strengths of storeBlox: Complete design customization and apparel management. eBlox also built a JavaScript-based dynamic image slider for the homepage that loads thumbnails for all the products in the site and then allows a visitor to quickly scroll through them.

eBlox also developed custom listing styles for categories and searches, and used the storeBlox Banner Management system for rotation of header images on every page load.

The result? A dynamic, appealing merchandise site with a lot of visual “wow!” Check it out!

Categories: General, Launches

PPAI announced today that eBlox designed and developed sites Advalite and 3M Promotional Markets won Silver and Gold Web Awards. Advalite took Silver in the Technical Innovations/E-commerce category, and 3M Promotional Markets was awarded the gold in the Marketing/Branding category.

We’re very proud of both sites (and many others!) and are happy to see storeBlox-driven sites take these big honors from the premier association for the promotional products industry. Both sites are products of much sweat, hard work and intensive collaboration with the clients.

Both sites showcase the extensive customization capabilities of storeBlox, as well as a wide variety of custom-developed distributor tools that enable both suppliers’ customers to market, sell and purchase their products easily.

Please check them out at advalite.com and promote.3m.com. You can view the Web Awards winners here.

Categories: General

It looks like Google is changing the way they measure ad quality again. TechCrunch reports that Google will be factoring in ad position when measuring quality score, effectively removing whatever boost is provided by higher ad positions.

Google will also be making it easier for ads to appear above the search results – because a certain level of quality is required for an ad to appear on the top, the higher quality rankings from the first change result in more ads that meet the quality guidelines to appear above the search results. Result? More money for Google, of course, because more ads appear on top, which should result in more clicks.

Full story here. Google’s complete explanation of ad ranking can be found here. Here is Google’s AdWords blog post on the change.

Categories: General