What were the big movers and shakers for 2016?January 16, 2017
We like to close out each year with some analysis of the transactions that run through the storeBlox CS company store system. This year we thought it might be fun to see exactly how 2016 stacked up to the year before. Maybe we’d unearth some upcoming trends! Or predict the downfall of some fading product category!
Nope. 2016 was, well, pretty similar to 2015. Across millions of dollars in company store transactions, the most popular product categories and their respective shares largely stayed the same, almost like a mirror image:
Apparel and Drinkware continue their reign as the champions of company store sales, with Hats, Office & Desktop and Writing Instruments rounding out the top 5. In fact, the only real significant movement we saw was a 3% drop in Holiday products.
Nothing earth shattering here. Average order size for 2016 was $304, which has increased slightly over the last few years. What can we glean from this? A few thoughts:
- Company stores are an established, mature business with a consistently varied product mix
- A successful product mix is pretty clear – the top 5 rarely change
- If you’re not sure what to pitch to your customers, you pretty much can’t miss with wearables and drinkware
Need some nifty statistics for your next presentation? Wanna talk company store shop? Give us a shout today!