Online Marketing

eBlox landing page optimization and A/B testing services not only result in higher conversion rates, but alsoreduce the cost per click (CPC) of your online advertising campaigns. In addition to optimizing existing landing pages for keyword density and other SEO factors, eBlox will assist you in identifying additional landing page opportunities for products and keywords that you may have missed. And when you’re ready to deploy those landing pages, we can split test them to see which variations garner the most conversions.
Examples of A/B testing:

• Test different headlines on a pay-per-click landing page to see which one results in more time-on-site
• Test different “Add to Cart” button colors to see which results in the most conversions
• Try different product mixes to see what kind of selection results in a lower bounce rate

Lead Quality Assurance: A common problem with SEM/SEO-based lead generation is low lead quality – a lot of “tire kickers” who don’t buy. With our optimization services, we ensure the best possible targeting and shopping experience. The result? Lower bounce rates, higher time on site, and more conversions.

Analytics for promotional products and apparel e-commerce can be a tricky task – conversions come in a variety of forms, many of them offline. With proper configuration, analytics can give you incredible insight into your marketing and SEOefforts. Without proper configuration, they’re often a nightmare of meaningless numbers. With a professional Analytics setup, a business owner really can “sit back” and get a high-level view via automated reports.

eBlox Analytics services include:

• Best practice View configuration
• Goal and channel building
• Automated reporting
• Custom dashboards
• E-commerce ROI analytics

SEO Tracking: SEO is ongoing, dynamic process that changes as search providers modify their algorithms and competitors enter and exit the market. eBlox provides detailed position tracking for you and your competitors over time, so that you can modify your strategy and tactics as situations develop.

eBlox specializes in a consultative relationship that looks at your online business as a whole. Unlike manySEO/SEM firms, we don’t believe in churning out scattershot links and content and hoping for ranking improvements that don’t actually result in sales. If a rank change doesn’t translate into real dollars, it isn’t generating ROI. Our strategic marketing services include:

• Product/Service Tuning: It’s tempting to think that you can compete with the big players for common product searches – you might be very successful with a broad product mix in your offline sales channels and expect that to translate directly online. In reality, it’s often best to tune your online business to areas where you can compete effectively without going broke, and then build customer relationships from that basis.
• Precision Strategy If you’ve read our SEO eBook, you’ve seen strategies that help many online sellers generate more lead volume. When you access our deep expertise in local SEM/SEO, geo-targeting, long-tail, and cross selling, you’ll experience a whole new level of targeted marketing that drives high-quality leads to your site.
• Cross-selling Strategies We’re big fans of getting visitors to your site any way you can, then keeping them there with cross-selling tools. eBlox will demonstrate (and build, if desired) cross-selling techniques that increase conversion rates.

Loyalty Marketing: Customer retention is vital in competitive markets with commodity products. We’ll show you how to build effective retention programs using a variety of media and offers. Be aggressive about acquiring customers; be even more aggressive about keeping them.