Sometimes your customer may be looking for something specific – not just a polo, but a blue polo. Or a polo that fits within a specific budget. They can now do all that and more with new color and price filtering enhancements to storeBlox CS.
Now your customers can narrow down their choices in any listing by product color and/or specific budget. Hunting around for a Turquoise t-shirt and tired of clicking on every item in apparel to find it? Color filtering shows the colors available for the list of products currently being viewed. Now it’s crazy easyto find the item in the color you want.
Price filtering lets customers set their price ranges to the penny, and they can combine them with color filtering to find that special item that satisfies their Goldilocks needs!
Plus: Shopping Cart Conversion Tracking
If you use Google’s Adwords or other ad networks to drive customers to your company store, you can now track all the details of purchase conversion. This enables true ROI (return on investment) tracking of your advertising efforts, by transmitting the order amount back to the ad network:
The new feature includes a variable that can be inserted in any snippet of conversion tracking code, so this can be used with any ad network or analytics tool that tracks shopping cart conversions. It’s easy to put your ad network’s tracking code into the dashboard, but if you need help, just call us!
Under the Hood Improvements
Web sites aren’t perfect, and occasionally they produce errors. In an effort to make the company store experience more robust, we’ve introduced a new automated, detailed error reporting system into storeBlox CS for 2017 that will allow us to track down those pesky problems and squash them even faster than before.
All these features are in your store, right now! Need help or a tutorial? Give us a shout today!
We like to close out each year with some analysis of the transactions that run through the storeBlox CS company store system. This year we thought it might be fun to see exactly how 2016 stacked up to the year before. Maybe we’d unearth some upcoming trends! Or predict the downfall of some fading product category!
Nope. 2016 was, well, pretty similar to 2015. Across millions of dollars in company store transactions, the most popular product categories and their respective shares largely stayed the same, almost like a mirror image:
Apparel and Drinkware continue their reign as the champions of company store sales, with Hats, Office & Desktop and Writing Instruments rounding out the top 5. In fact, the only real significant movement we saw was a 3% drop in Holiday products.
Nothing earth shattering here. Average order size for 2016 was $304, which has increased slightly over the last few years. What can we glean from this? A few thoughts:
- Company stores are an established, mature business with a consistently varied product mix
- A successful product mix is pretty clear – the top 5 rarely change
- If you’re not sure what to pitch to your customers, you pretty much can’t miss with wearables and drinkware
Need some nifty statistics for your next presentation? Wanna talk company store shop? Give us a shout today!
storeBlox CS has had nifty group management features for your company store for quite some time, allowing you to manage group access to things like product categories and budgets, or to automate registrations. It’s also got powerful approval controls, enabling you to fine-tune who gets to buy what and when a higher-up needs to review the purchase.
Put those two together and – boom! – you’ve got the chocolate-and-peanut-butter of company store purchasing management (yes, we really said that): Group Approvers! Group Approvers are approvers that you assign to a (wait for it) group.
Since you can already manage approvers at the user level, Group Approvers allow you to control approval at a higher level and reassign approvers to large numbers of users when someone leaves or changes roles. Available now for all customers.
We felt that our WYSIWYG editor (the little menubar that lets you format text for your products, landing pages and other site content) was getting a little long in the tooth, so like a good dentist we ripped it out and replaced it with a brand new one:
In addition to just working better, the new editor includes support for full-screen editing, easier source code editing (for you HTML wizards) and more formatting options. It’s in your dashboard now. Check it out!
Date Modified Sorting
Put this in the “a customer beat us over the head until we finally added it” category: You can now sort products by date modified!
This is a useful way to sort products you are updating to find what you most recently worked on. Combined with the fabulous View History feature on the Product Edit page, it’s also a great auditing tool to see what’s going on if things don’t seem right with your products.