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Company Stores 101: Building Mini Stores using Group Features

Sometimes you need to provide a different company store shopping experience for different groups of users, but you don’t want the headache and expense of setting up a bunch of different stores. Maybe some users need to see products that other users don’t see. Or maybe a department at your client’s company gets to pay with a purchase order, while everyone else has to pay via credit card.

storeBlox CS lets you manage all this with Groups. Splitting your users into groups enables much finer control over what users can view and purchase, and how they can pay for it. Essentially, you can create a “micro company store” for each group.

Using groups instead of multiple stores has numerous advantages over multiple stores (reduced cost being the most obvious one), but don’t sleep on the management benefits – you get to keep all your product management and reporting consolidated into a single place. With no product duplication or store switching, your management overhead is much lower.

For some stores, however, putting users into the groups is the most daunting task. Manually assigning each user to their appropriate group is a time-consuming task for company stores with many users. That’s where Group Landing Pages & URLs come in!

These features let you assign a user to a group automatically. When you send a user to a Group Landing Page, they are automatically assigned to the group you selected when you enabled the page. They don’t even need to know that they’re a part of the group; it’s transparent to them. From that point on, they will only see the products and payment methods that they are allowed to see. Orders they place that require approval will automatically be routed to their group’s approver.

storeBlox CS Company Store Group Landing Page

A second option is a Group URL. This is a foolproof way to ensure that a user is assigned to a group even if they don’t register at that time. Once they have visited a group URL, anytime they register afterward, they will be automatically assigned to the group.

Either way, you’ve eliminated the need to set up users and assign them to groups ahead of time. It’s fast, easy and included with every storeBlox CS company store.  Ready to learn more? Attend our monthly free Company Stores 101 webinar!

Categories: How-to

Enhanced company store product filtering

storeBlox Company Store Price and Color Filtering Sometimes your customer may be looking for something specific – not just a polo, but a blue polo. Or a polo that fits within a specific budget. They can now do all that and more with new color and price filtering enhancements to storeBlox CS.

Now your customers can narrow down their choices in any listing  by product color and/or specific budget. Hunting around for a Turquoise t-shirt and tired of clicking on every item in apparel to find it? Color filtering shows the colors available for the list of products currently being viewed. Now it’s crazy easyto find the item in the color you want.

Price filtering lets customers set their price ranges to the penny, and they can combine them with color filtering to find that special item that satisfies their Goldilocks needs!

Plus: Shopping Cart Conversion Tracking

If you use Google’s Adwords or other ad networks to drive customers to your company store, you can now track all the details of purchase conversion. This enables true ROI (return on investment) tracking of your advertising efforts, by transmitting the order amount back to the ad network:

storeBlox Company Store Adwords tracking code

The new feature includes a variable that can be inserted in any snippet of conversion tracking code, so this can be used with any ad network or analytics tool that tracks shopping cart conversions. It’s easy to put your ad network’s tracking code into the dashboard, but if you need help, just call us!

Under the Hood Improvements

Web sites aren’t perfect, and occasionally they produce errors. In an effort to make the company store experience more robust, we’ve introduced a new automated, detailed error reporting system into storeBlox CS for 2017 that will allow us to track down those pesky problems and squash them even faster than before.

All these features are in your store, right now! Need help or a tutorial? Give us a shout today!

Categories: Launches

What were the big movers and shakers for 2016?

We like to close out each year with some analysis of the transactions that run through the storeBlox CS company store system. This year we thought it might be fun to see exactly how 2016 stacked up to the year before. Maybe we’d unearth some upcoming trends! Or predict the downfall of some fading product category!

Nope. 2016 was, well, pretty similar to 2015. Across millions of dollars in company store transactions, the most popular product categories and their respective shares largely stayed the same, almost like a mirror image:

2015-2016-sales-comparison1300

Apparel and Drinkware continue their reign as the champions of company store sales, with HatsOffice & Desktop and Writing Instruments rounding out the top 5. In fact, the only real significant movement we saw was a 3% drop in Holiday products.

Nothing earth shattering here. Average order size for 2016 was $304, which has increased slightly over the last few years. What can we glean from this? A few thoughts:

  • Company stores are an established, mature business with a consistently varied product mix
  • A successful product mix is pretty clear – the top 5 rarely change
  • If you’re not sure what to pitch to your customers, you pretty much can’t miss with wearables and drinkware

Need some nifty statistics for your next presentation? Wanna talk company store shop? Give us a shout today!

Categories: Articles