Blog: marketing automation
If you haven’t checked out our loyalty marketing email system yet, we’ve got even more reasons for you to get familiar with it. Loyalty marketing emails allow you to schedule followup emails based on a number of events, like a registration or a purchase.
We’ve detailed before how this can be used to automatically remind a customer when it’s time to re-order, or to send a new user a coupon after they’ve registered. But you can also use it to directly build your brand and reputation by soliciting followup reviews.
Avery Manko of the Manko Company did just that, to great success:
The result? Dozens of five-star reviews since he started requesting reviews. Now, soliciting reviews may not be right for every situation; you’d never use it for a private-access company store, for example. But for distributor stores and retail-oriented company stores, reviews can make a huge difference not just in exposure, but also in click-thoughs – users are much more likely to click on businesses and web sites that have good ratings.