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If you’ve been in business for a few years, you’re probably good at something. Hopefully, it’s something that your customers recognize – perhaps you’re an expert at embroidery, or a specialist at creating innovative promotional packages. Maybe you excel at quick turnaround, or you really know workwear in a particular industry.

What is it you’re good at? It’s an important question, because as the landscape of selling online becomes more and more competitive, the generic message “we sell promotional products” is less useful by the day. Terms like “promotional products” or “logo apparel” are so heavily marketed that competing for search for these terms against the big players in the industry is nearly impossible.

What’s a small or medium-sized business owner to do? As I’ve suggested in numerous other columns, the first place to start is with a geographical focus. In your online advertising and marketing, as well as in the copy on your website itself, you can adopt a regional strategy and make sure you target shoppers searching and buying in your area. As always, keyword research will help you determine popular search terms and search volume in your geographical area.

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Categories: Articles

You can now restrict registrations to authorized email domains

In addition to standard open and closed access models (and the Invitation Code access we announced last week), we’ve added Email Domain Validation. Store managers may now restrict registrations and access by email domain. This is a key feature for corporate customers that do not manage access by user but still want to restrict access to employees or other special groups by email domain. For more information and a full feature list, visit eBlox.com.

Categories: General

storeBlox CS now offers more ways to control site access

You asked us to provide new methods of accessing and registering at stores, so we’ve expanded your options. In addition to standard open and closed access models, we’ve added Invitation Code Registration. As an alternative to Group Landing Pages (which allow users to register and receive group privileges), you can now close off access to a store unless a user has an invitation code. The invitation code is required to access registration. Store managers have control over invitation codes. Find out more about storeBlox CS features at eBlox.com.

Categories: General