Blog: storeBlox CS
Many storeBlox CS store owners don’t realize that each email that your store sends out – registrations, order notifications, requests and so on – is completely customizable, right in the dashboard. Don’t like the ones that come with your store? Toss them out and make your own!
Not only is each email completely customizable with our WYSIWYG editor (so you can format, add colors, tables, graphics, etc.), but we’ve also provided you with some dynamic fields that fill in automatically with information from the store, order or account. These fields are available for both the subject line of the email and the body of the email itself.
This provides a wide range of possibilities for customized messages, offers, loyalty marketing and more. Some examples:
Registration offers: Want more users to register for your site (so you can add them to your email marketing, for instance)? Create an incentive for registration, like a discount code. Add this code to the **User Registration** email and you’ve got a custom offer (using their name, of course!) for every user
Return Actions: One of the biggest challenges with online stores is encouraging repeat visits. The first order is great, but you really want to gain long-term, repeat customers whenever possible. By adding personalized messages to the Customer Confirmation email to encourage specific actions, you can create a “curiosity gap” that brings customers back after their order:
Encourage Feedback: One of the most difficult things to obtain from your company store customers is constructive feedback about your products and services. Most of us hate filling out surveys (unless we’re really mad about something), but the best time to get feedback from someone is when they’re directly interacting with you or immediately afterward. By adding a survey link to your Shipment Confirmation email, you can catch customers when they are most likely to be paying attention – when they get that shipment notification
These are just a few uses of email customization. It’s a nifty feature that everyone should use — after all, these are emails that customers are more likely to pay attention to. Take advantage of it!
Sometimes your customer may be looking for something specific – not just a polo, but a blue polo. Or a polo that fits within a specific budget. They can now do all that and more with new color and price filtering enhancements to storeBlox CS.
Now your customers can narrow down their choices in any listing by product color and/or specific budget. Hunting around for a Turquoise t-shirt and tired of clicking on every item in apparel to find it? Color filtering shows the colors available for the list of products currently being viewed. Now it’s crazy easyto find the item in the color you want.
Price filtering lets customers set their price ranges to the penny, and they can combine them with color filtering to find that special item that satisfies their Goldilocks needs!
Plus: Shopping Cart Conversion Tracking
If you use Google’s Adwords or other ad networks to drive customers to your company store, you can now track all the details of purchase conversion. This enables true ROI (return on investment) tracking of your advertising efforts, by transmitting the order amount back to the ad network:
The new feature includes a variable that can be inserted in any snippet of conversion tracking code, so this can be used with any ad network or analytics tool that tracks shopping cart conversions. It’s easy to put your ad network’s tracking code into the dashboard, but if you need help, just call us!
Under the Hood Improvements
Web sites aren’t perfect, and occasionally they produce errors. In an effort to make the company store experience more robust, we’ve introduced a new automated, detailed error reporting system into storeBlox CS for 2017 that will allow us to track down those pesky problems and squash them even faster than before.
All these features are in your store, right now! Need help or a tutorial? Give us a shout today!
storeBlox CS has had nifty group management features for your company store for quite some time, allowing you to manage group access to things like product categories and budgets, or to automate registrations. It’s also got powerful approval controls, enabling you to fine-tune who gets to buy what and when a higher-up needs to review the purchase.
Put those two together and – boom! – you’ve got the chocolate-and-peanut-butter of company store purchasing management (yes, we really said that): Group Approvers! Group Approvers are approvers that you assign to a (wait for it) group.
Since you can already manage approvers at the user level, Group Approvers allow you to control approval at a higher level and reassign approvers to large numbers of users when someone leaves or changes roles. Available now for all customers.
We felt that our WYSIWYG editor (the little menubar that lets you format text for your products, landing pages and other site content) was getting a little long in the tooth, so like a good dentist we ripped it out and replaced it with a brand new one:
In addition to just working better, the new editor includes support for full-screen editing, easier source code editing (for you HTML wizards) and more formatting options. It’s in your dashboard now. Check it out!
Date Modified Sorting
Put this in the “a customer beat us over the head until we finally added it” category: You can now sort products by date modified!
This is a useful way to sort products you are updating to find what you most recently worked on. Combined with the fabulous View History feature on the Product Edit page, it’s also a great auditing tool to see what’s going on if things don’t seem right with your products.