This post is excerpted from an upcoming issue of Identity Marketing magazine
So, you’ve done the “uniqueness” exercise and you’ve got your site built with appropriate keywords, but you’re still not getting much search traffic. What’s going wrong? Well, beyond the sheer volume of competition that’s likely fighting for those words, you may be simply using ineffective keywords. Sometimes it’s difficult to predict what real users are actually searching for, and it could be that your words – as meaningful as they may be to your business – are not particularly effective for searches.
Thankfully, Google provides a free tool to help you generate keywords. Available at https://adwords.google.com/select/KeywordToolExternal, Google’s Keyword Tool can take your basic keywords and show you alternatives, along with their potential search traffic. The tool is built primarily for pay-per-click advertisers looking to generate keyword lists for their advertising campaigns, but it’s also an effective way to see what users are searching for. The Keyword Tool is one of a list of many free tools I’ll discuss in the coming months to assist you in your search engine optimization.
Adobe announced today that they are providing a method for the major search engines to index Flash content. eBlox has always recommended against extensive use of Flash for your site if you wish to be properly indexed and garner good search rankings. It looks like at least part of that problem is solved. We still recommend against using Flash for information-rich sites like e-commerce (it’s just too expensive to duplicate all that content for non-Flash users like mobile users) but for those of you with other sites that have mainly brochure-style content, this new method of crawling Flash sites might benefit you. Read a full writeup at TechCrunch here.
A comprehensive (and somewhat technical) overview of all the factors that influence search engine rankings. Very detailed, and also acknowledges the disagreement over the significance of many factors. Good reading if you want to understand the details of search engine optimization. Check it out.