We’ve been building technology for the promotional products/wearables business for almost 14 years, and we’ve learned a lot of lessons along the way, including how challenging it can be for e-commerce sites to rank well in search engines. We finally decided to distill years of experience practicing and teaching search engine optimization into a free eBook.
This easy-to-digest volume includes tips on how to correct problems with your site, how to build original content and how to leverage some of the idiosyncrasies of search traffic to craft a strategy for grabbing more visitors and sales. It’s almost 30 pages of SEO goodness and knowledge and it’s absolutely FREE. Download it here.
eBlox is happy to announce the launch of Print Synergies, a storeBlox 2 web site for the Carrollton, TX promotional products distributor and printer. Printsynergies.com brings together a carefully-selected catalog of promotional products and apparel with extensive information on the design and printing services that the company offers.
Like most storeBlox 2 sites, Print Synergies couldn’t squeeze their business into the “template” that so many other industry solutions force distributors into — the need to prominently feature design and print solutions mandated either a custom site or a very flexible e-commerce platform. That’s where storeBlox 2 comes in.
Print Synergies also planned to launch with an SEO strategy with very specific performance requirements. In the process of interviewing nearly half a dozen SEO firms for the campaigns, Print Synergies had each firm vet all the e-commerce platforms they were considering. Once again, storeBlox 2 came out in front. With both manual and automated SEO capabilities, storeBlox 2 is the only industry solution for distributors and suppliers who are serious about search engine optimization.
With special attention to existing branding standards, we developed a unique look and feel for Print Synergies, carrying through corporate colors, typefaces and existing branding, while delivering a completely new online experience for the company. It’s quite a nice upgrade. Check it out at Printsynergies.com.
SEO (search engine optimization) is the practice of building a site so that it ranks well in search results. While this is often not a high priority for company stores – they frequently have limited, focused audiences – we like to deliver the best possbile technology for our customers. Therefore, we’ve implemented a new feature to automatically create keyword-optimized URLs for your storeBlox CS company store.
The standard (old) product URL for storeBlox CS looks like this:
New URLS now include keywords generated automatically from the product’s actual name:
Don’t worry - all your old URLs will still work. The new URLs work alongside the old ones, but your site will immediately benefit from the new URLs every time a new page is generated by storeBlox CS.