Free eBook: Search Engine Optimization for Promotional Products

We’ve been building technology for the promotional products/wearables business for almost 14 years, and we’ve learned a lot of lessons along the way, including how challenging it can be for e-commerce sites to rank well in search engines. We finally decided to distill years of experience practicing and teaching search engine optimization into a free eBook.

SEO (Search Engine Optimization) eBook collage

Sample pages from our new SEO eBook

This easy-to-digest volume includes tips on how to correct problems with your site, how to build original content and how to leverage some of the idiosyncrasies of search traffic to craft a strategy for grabbing more visitors and sales. It’s almost 30 pages of SEO goodness and knowledge and it’s absolutely FREE. Download it here.

Print Synergies launch

Print Synergies storeBlox 2 web site home page

Print Synergies storeBlox 2 e-commerce site

eBlox is happy to announce the launch of Print Synergies, a storeBlox 2 web site for the Carrollton, TX promotional products distributor and printer. Printsynergies.com brings together a carefully-selected catalog of promotional products and apparel with extensive information on the design and printing services that the company offers.

Like most storeBlox 2 sites, Print Synergies couldn’t squeeze their business into the “template” that so many other industry solutions force distributors into — the need to prominently feature design and print solutions mandated either a custom site or a very flexible e-commerce platform. That’s where storeBlox 2 comes in.

Print Synergies also planned to launch with an SEO strategy with very specific performance requirements. In the process of interviewing nearly half a dozen SEO firms for the campaigns, Print Synergies had each firm vet all the e-commerce platforms they were considering. Once again, storeBlox 2 came out in front. With both manual and automated SEO capabilities, storeBlox 2 is the only industry solution for distributors and suppliers who are serious about search engine optimization.

With special attention to existing branding standards, we developed a unique look and feel for Print Synergies, carrying through corporate colors, typefaces and existing branding, while delivering a completely new online experience for the company. It’s quite a nice upgrade. Check it out at Printsynergies.com.

Keyword-optimized URLs for storeBlox CS product pages

SEO (search engine optimization) is the practice of building a site so that it ranks well in search results. While this is often not a high priority for company stores – they frequently have limited, focused audiences – we like to deliver the best possbile technology for our customers. Therefore, we’ve implemented a new feature to automatically create keyword-optimized URLs for your storeBlox CS company store.

The standard (old) product URL for storeBlox CS looks like this:

storebloxcs.com/product.jsf?id=7603

New URLS now include keywords generated automatically from the product’s actual name:

storebloxcs.com/pl/Retro-Stainless-Steel-Mug/7603

Don’t worry - all your old URLs will still work. The new URLs work alongside the old ones, but your site will immediately benefit from the new URLs every time a new page is generated by storeBlox CS.